Pete Codella Events | Digital Public Relations

I’ll be presenting a social media seminar to The Utah International Franchise Association Franchise Business Network group on April 9, 2013. This group of local franchise industry professionals gathers quarterly to network and discuss issues pertinent to their industry. For next week’s lunch meeting, I’ll help franchisors, franchisees and suppliers learn how to integrate social [...]

An Alexander’s Academy event for clients and friends of Alexander’s. Learn how to use WordPress, the Web’s most popular content management system. Alexander’s presents a 2-hour in-depth WordPress master class led by Pete Codella, the firm’s VP of marketing and public relations. This hands-on class will teach how to set-up, optimize and manage a personal [...]

A conference break-out session at the 2013 PR Measurement Summit presented by Ragan Communications in Washington, D.C. Today’s best PR measurement tools What they do, how to manage them and what they cost A pragmatic approach to today’s digital public relations measurement tools. From social media to media relations, we’ll review popular measurement tools and [...]

I had the privilege of participating in the 2013 Re-Bath Reunion conference for franchise owners held in Phoenix Jan. 13-15, 2013. Although the session description isn’t included here, I have included a link to the presentation slides. Download the presentation slides Customers in a Digital World | 4.5 mb PDF

An in-person and virtual presentation for The Davis Marketing Group – a high school program with a focus on marketing and entrepreneurship. Details Date: October 17, 2012 Time: 1 to 2 p.m. (Mountain) Place: live at Davis High School and online on Google+ This is, to the presenter’s knowledge, the first such program presented to [...]

An encore presentation of Pete’s Sept. 26, 2012 digital marketing toolkit workshop for Alexander’s, this time presented in Salt Lake City at FranklinCovey. Details Date: December 5, 2012 Time: 8 to 10 a.m. Place: FranklinCovey Hyrum Smith Auditorium – 2200 Parkway Blvd., Salt Lake City, UT 84119 Cost: a free Alexander’s Academy event RSVP: Eventbrite.com [...]

An event presented by Alexander’s, Pete’s new employer. With so many social tools and so little time, marketers and businesses are asking: “What’s most important?” Although social media noise can be overwhelming, there are good strategies and successful tactics. Whether you’re an experienced social media manager who wants quick tips to make your job easier, [...]

A pre-conference workshop presentation for Ragan Communications at The 2012 Social Media and Community Managers Summit in Chicago. 10 tools to increase the power of your social media strategy So many social tools, so little time. Don’t be overwhelmed by social media noise! This workshop pinpoints the top 10 social channels and gives you the tools and [...]

A luncheon presentation for the Las Vegas Chapter of the International Association of Business Communicators where Pete served as chapter president in 2008. As a corporate communicator you’re most likely accustomed to network invitations and managing your online resume on LinkedIn. You’re probably a pro with the ins and outs of Facebook and Twitter. And [...]

A keynote presentation for the Tampa Bay Public Relations Society of America 2012 Sunshine District Conference. Social Media’s PR Punch It’s difficult to understate the impact of new media on the practice of public relations. We’ve gone from a handful of communication tools to what seems like handfuls of tools for every person on the [...]